General Marketing
A.S. Degree Major Marketing · Santiago Canyon College · 2025-2026 Catalog
The Associate of Science degree in General Marketing is designed to prepare students for various marketing, sales, and retail store management positions; to assist existing marketing managers and sales professionals in upgrading their skills; and to open up new career opportunities within the marketing field. Program content includes selection and buying of merchandise, advertising, sales, product distribution, customer relations, and pricing.
Program Courses & Requirements
| Course | Title | Units |
|---|---|---|
| General Marketing, AS: Complete all of the following | 18-19 | |
| Major requirements | 15-16 | |
| Select ACCT100 or ACCT101. Credit will be awarded for only one. | ||
| ACCT 100 | Accounting for Small Business | 3 |
| ACCT 101 | Financial Accounting | 4 |
| Select BUS222 or MGMT122. Credit will be awarded for only one. | ||
| BUS 222 | Business Writing | 3 |
| MGMT 122 | Business Communications | 3 |
| MKTG 112 | Principles of Advertising | 3 |
| MKTG 113 | Principles of Marketing | 3 |
| MKTG 115 | Consumer Behavior | 3 |
| Select one (1) course from the following | 3 | |
| BUS 100 | Fundamentals of Business | 3 |
| BUS 127 | Introduction to E-Commerce | 3 |
| MKTG 114 | Professional Selling | 3 |
| MKTG 135 | Web Marketing and Promotion | 3 |
Learning Outcomes
- Have the skills for an entry-level marketing position.