Marketing
8 courses · Santiago Canyon College · 2025-2026 Catalog
Classes: Summer 2026
MKTG 112 Principles of Advertising
- Units
- 3
- Hours
- 54 contact hours total
- Transfers to
- CSU
A study of the impact of advertising on the American economy and how it fits within the broader disciplines of business and marketing and how it relates to journalism and the field of communication and the use of persuasive techniques with products, services, or ideas. Discover what advertising people do and how they do it, the artistic creativity and technical expertise required and career opportunities within the field.
MKTG 113 Principles of Marketing
- Units
- 3
- Hours
- 54 contact hours total
- Transfers to
- CSU
An introduction to modern marketing concepts and issues in an organization as well as the effects of marketing on society. Content includes an overview of marketing in the global business environment, buyer behavior, target marketing, and the marketing mix.
MKTG 114 Professional Selling
- Units
- 3
- Hours
- 54 contact hours total
- Transfers to
- CSU
An introductory course covering sales presentations, communication styles, techniques, and practices. Includes using sales techniques during job interviews and other aspects of "Selling Yourself" for career enhancement. Covers objectives in selling from the perspective of the consumer, business, and society.
MKTG 115 Consumer Behavior
- Units
- 3
- Hours
- 54 contact hours total
- Transfers to
- CSU
The investigation and analysis of why consumers select, purchase, use, and dispose of goods and services to satisfy their personal and business needs.
MKTG 135 Web Marketing and Promotion
- Units
- 3
- Hours
- 54 contact hours total
- Transfers to
- CSU
How to include the Internet in a business marketing plan. Covers advertising and promoting products, services, or ideas on the Internet, audience identification, search engine strategies, and other basics of increasing business effectiveness with Internet usage.
MKTG 150 Introduction to Social Media
- Units
- 3
- Hours
- 54 contact hours total
- Transfers to
- CSU
An introduction to social media history, marketing, and channels. Students will study, plan, organize, and create digital content.
MKTG 151 Social Media Marketing
- Units
- 3
- Hours
- 54 contact hours total
- Transfers to
- CSU
Evaluate the main social platforms used for digital marketing. Demonstrate an understanding of user needs, goals, and success metrics. Examine how marketers incorporate effective social media content generated by the brand, influencers, or users. Assess the role of social media agencies to decide when to outsource media campaigns.
MKTG 172 Small Business Marketing and Advertising
- Units
- 3
- Hours
- 54 contact hours total
- Transfers to
- CSU
Techniques for small business marketing including planning, customer research, advertising, media selection, budgeting and scheduling, and the evaluation of marketing effectiveness.