# General Marketing (A.S. Degree Major)

Santiago Canyon College · 2025-2026 Catalog · Department: Marketing

Source: https://sccollege.elumenapp.com/catalog/catalog/program/general-marketing-as-spring-2019

The Associate of Science degree in General Marketing is designed to prepare students for various marketing, sales, and retail store management positions; to assist existing marketing managers and sales professionals in upgrading their skills; and to open up new career opportunities within the marketing field. Program content includes selection and buying of merchandise, advertising, sales, product distribution, customer relations, and pricing.

### Program Courses & Requirements

| Course | Title | Units |
| --- | --- | --- |
| **General Marketing, AS: Complete all of the following** | | 18-19 |
| **Major requirements** | | 15-16 |
| **Select ACCT100 or ACCT101. Credit will be awarded for only one.** | |  |
| ACCT 100 | Accounting for Small Business | 3 |
| ACCT 101 | Financial Accounting | 4 |
| **Select BUS222 or MGMT122. Credit will be awarded for only one.** | |  |
| BUS 222 | Business Writing | 3 |
| MGMT 122 | Business Communications | 3 |
| MKTG 112 | Principles of Advertising | 3 |
| MKTG 113 | Principles of Marketing | 3 |
| MKTG 115 | Consumer Behavior | 3 |
| **Select one (1) course from the following** | | 3 |
| BUS 100 | Fundamentals of Business | 3 |
| BUS 127 | Introduction to E-Commerce | 3 |
| MKTG 114 | Professional Selling | 3 |
| MKTG 135 | Web Marketing and Promotion | 3 |

### Learning Outcomes

-   Have the skills for an entry-level marketing position.