{
  "college": "santiago-canyon-college",
  "edition": "2025-2026",
  "departmentName": "Marketing",
  "id": "general-marketing-as",
  "name": "General Marketing",
  "award": "A.S. Degree Major",
  "department": "marketing",
  "sourceUrl": "https://sccollege.elumenapp.com/catalog/catalog/program/general-marketing-as-spring-2019",
  "blocks": [
    {
      "kind": "text",
      "markdown": "The Associate of Science degree in General Marketing is designed to prepare students for various marketing, sales, and retail store management positions; to assist existing marketing managers and sales professionals in upgrading their skills; and to open up new career opportunities within the marketing field. Program content includes selection and buying of merchandise, advertising, sales, product distribution, customer relations, and pricing.\n\n### Program Courses & Requirements"
    },
    {
      "kind": "courselist",
      "rows": [
        {
          "type": "comment",
          "text": "General Marketing, AS: Complete all of the following",
          "units": "18-19"
        },
        {
          "type": "comment",
          "text": "Major requirements",
          "units": "15-16"
        },
        {
          "type": "comment",
          "text": "Select ACCT100 or ACCT101. Credit will be awarded for only one."
        },
        {
          "type": "course",
          "code": "ACCT 100",
          "title": "Accounting for Small Business",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "ACCT 101",
          "title": "Financial Accounting",
          "units": "4",
          "indent": false
        },
        {
          "type": "comment",
          "text": "Select BUS222 or MGMT122. Credit will be awarded for only one."
        },
        {
          "type": "course",
          "code": "BUS 222",
          "title": "Business Writing",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MGMT 122",
          "title": "Business Communications",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MKTG 112",
          "title": "Principles of Advertising",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MKTG 113",
          "title": "Principles of Marketing",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MKTG 115",
          "title": "Consumer Behavior",
          "units": "3",
          "indent": false
        },
        {
          "type": "comment",
          "text": "Select one (1) course from the following",
          "units": "3"
        },
        {
          "type": "course",
          "code": "BUS 100",
          "title": "Fundamentals of Business",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 127",
          "title": "Introduction to E-Commerce",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MKTG 114",
          "title": "Professional Selling",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MKTG 135",
          "title": "Web Marketing and Promotion",
          "units": "3",
          "indent": false
        }
      ]
    },
    {
      "kind": "text",
      "markdown": "### Learning Outcomes\n\n-   Have the skills for an entry-level marketing position."
    }
  ]
}