Public Relations
Certificate of Achievement Media Studies · Palomar College · 2026-2027 Catalog
This certificate includes a selection of courses that provides academic preparation to individuals who are seeking employment, or are currently employed, in public relations.
Learning Outcome(s):
- Apply ethical communication principles and practices.
- Compose written public relations materials in a coherent, concise and appropriate format for social media, marketing and public relations campaigns.
- Plan and initiate a specific Public Relations Campaign.
- Apply appropriate technology (social media, video, print) to the creation and dissemination of messages.
| Course | Title | Units |
|---|---|---|
| Program requirements | 17 | |
| COMM 104 | Introduction to Public Relations | 3 |
| JOUR 101 | Newswriting and Reporting | 3 |
| JOUR 200 | Digital Literacy | 3 |
| DBA 105 | Multimedia Storytelling | 2 |
| COMM 204 | Public Relations Writing and Media Strategies | 3 |
| Elective (select one course) | 3 | |
| CE 150 | Cooperative Education Internship | 3 |
| orBUS 155 | Marketing | 3 |
| orBUS 150 | Advertising | 3 |
| Total | 17 | |