# Public Relations (Certificate of Achievement)

Palomar College · 2026-2027 Catalog · Department: Media Studies

Source: https://palomar.curriqunet.com/catalog/iq/32694/33138/33115/33354/32944

This certificate includes a selection of courses that provides academic preparation to individuals who are seeking employment, or are currently employed, in public relations.

Learning Outcome(s):

1.  Apply ethical communication principles and practices.
2.  Compose written public relations materials in a coherent, concise and appropriate format for social media, marketing and public relations campaigns.
3.  Plan and initiate a specific Public Relations Campaign.
4.  Apply appropriate technology (social media, video, print) to the creation and dissemination of messages.

| Course | Title | Units |
| --- | --- | --- |
| **Program requirements** | | 17 |
| COMM 104 | Introduction to Public Relations | 3 |
| JOUR 101 | Newswriting and Reporting | 3 |
| JOUR 200 | Digital Literacy | 3 |
| DBA 105 | Multimedia Storytelling | 2 |
| COMM 204 | Public Relations Writing and Media Strategies | 3 |
| **Elective (select one course)** | | 3 |
| CE 150 | Cooperative Education Internship | 3 |
| or BUS 155 | Marketing | 3 |
| or BUS 150 | Advertising | 3 |
| **Total** | | **17** |