{
  "college": "palomar-college",
  "edition": "2026-2027",
  "departmentName": "Media Studies",
  "id": "public-relations-certificate-of-achievement",
  "name": "Public Relations",
  "award": "Certificate of Achievement",
  "department": "media-studies",
  "sourceUrl": "https://palomar.curriqunet.com/catalog/iq/32694/33138/33115/33354/32944",
  "blocks": [
    {
      "kind": "text",
      "markdown": "This certificate includes a selection of courses that provides academic preparation to individuals who are seeking employment, or are currently employed, in public relations.\n\nLearning Outcome(s):\n\n1.  Apply ethical communication principles and practices.\n2.  Compose written public relations materials in a coherent, concise and appropriate format for social media, marketing and public relations campaigns.\n3.  Plan and initiate a specific Public Relations Campaign.\n4.  Apply appropriate technology (social media, video, print) to the creation and dissemination of messages."
    },
    {
      "kind": "courselist",
      "rows": [
        {
          "type": "comment",
          "text": "Program requirements",
          "units": "17"
        },
        {
          "type": "course",
          "code": "COMM 104",
          "title": "Introduction to Public Relations",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "JOUR 101",
          "title": "Newswriting and Reporting",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "JOUR 200",
          "title": "Digital Literacy",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "DBA 105",
          "title": "Multimedia Storytelling",
          "units": "2",
          "indent": false
        },
        {
          "type": "course",
          "code": "COMM 204",
          "title": "Public Relations Writing and Media Strategies",
          "units": "3",
          "indent": false
        },
        {
          "type": "comment",
          "text": "Elective (select one course)",
          "units": "3"
        },
        {
          "type": "course",
          "code": "CE 150",
          "title": "Cooperative Education Internship",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 155",
          "title": "Marketing",
          "units": "3",
          "indent": false,
          "connector": "or"
        },
        {
          "type": "course",
          "code": "BUS 150",
          "title": "Advertising",
          "units": "3",
          "indent": false,
          "connector": "or"
        },
        {
          "type": "total",
          "text": "Total",
          "units": "17"
        }
      ]
    }
  ]
}