Advertising and Marketing

Students learn the fundamentals of advertising and marketing with a strong focus on creating promotional content for both traditional and digital media. Students gain the problem solving, communication, and creative skills needed for entry-level employment in a marketing-related job. This certificate is also useful to update or add digital expertise to current business skills.

Learning Outcome(s):

1. Students will gain general business skills that will prepare them for entry-level employment in marketing and/or advertising.
2. Students will be able to create marketing and advertising content that drives sales and business growth.