{
  "college": "palomar-college",
  "edition": "2026-2027",
  "departmentName": "Business Administration",
  "id": "advertising-and-marketing-certificate-of-achievement",
  "name": "Advertising and Marketing",
  "award": "Certificate of Achievement",
  "department": "business-administration",
  "sourceUrl": "https://palomar.curriqunet.com/catalog/iq/32694/33138/33115/33354/33093",
  "blocks": [
    {
      "kind": "text",
      "markdown": "Students learn the fundamentals of advertising and marketing with a strong focus on creating promotional content for both traditional and digital media.  Students gain the problem solving, communication, and creative skills needed for entry-level employment in a marketing-related job.  This certificate is also useful to update or add digital expertise to current business skills.\n\nLearning Outcome(s):\n\n1.  Students will gain general business skills that will prepare them for entry-level employment in marketing and/or advertising.\n2.  Students will be able to create marketing and advertising content that drives sales and business growth."
    },
    {
      "kind": "courselist",
      "rows": [
        {
          "type": "comment",
          "text": "Program Requirements",
          "units": "12"
        },
        {
          "type": "course",
          "code": "BUS 155",
          "title": "Marketing",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 152",
          "title": "Social Media for Business",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 150",
          "title": "Advertising",
          "units": "3",
          "indent": false
        },
        {
          "type": "comment",
          "text": "Select one course",
          "units": "3"
        },
        {
          "type": "course",
          "code": "BUS 157",
          "title": "E-Commerce",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "FASH 125",
          "title": "Retailing/Promotion",
          "units": "3",
          "indent": false,
          "connector": "or"
        },
        {
          "type": "total",
          "text": "Total",
          "units": "12"
        }
      ]
    }
  ]
}