# Advertising and Marketing (Certificate of Achievement)

Palomar College · 2026-2027 Catalog · Department: Business Administration

Source: https://palomar.curriqunet.com/catalog/iq/32694/33138/33115/33354/33093

Students learn the fundamentals of advertising and marketing with a strong focus on creating promotional content for both traditional and digital media.  Students gain the problem solving, communication, and creative skills needed for entry-level employment in a marketing-related job.  This certificate is also useful to update or add digital expertise to current business skills.

Learning Outcome(s):

1.  Students will gain general business skills that will prepare them for entry-level employment in marketing and/or advertising.
2.  Students will be able to create marketing and advertising content that drives sales and business growth.

| Course | Title | Units |
| --- | --- | --- |
| **Program Requirements** | | 12 |
| BUS 155 | Marketing | 3 |
| BUS 152 | Social Media for Business | 3 |
| BUS 150 | Advertising | 3 |
| **Select one course** | | 3 |
| BUS 157 | E-Commerce | 3 |
| or FASH 125 | Retailing/Promotion | 3 |
| **Total** | | **12** |