BUSINESS MARKETING
Associate of Science Degree Marketing · Rio Hondo College · 2026-2027 Catalog
Description
The Associate of Science Degree in Business Marketing is designed to prepare students to be successful in the dynamic, creative, and fast-paced field of marketing. Students have the flexibility of choosing elective classes that meet their personal goals in their marketing education.
The degree is a two-year program designed to prepare students to enter the workforce or explore additional education options. This comprehensive program can prepare students to be effective in a variety of marketing careers including: sales and sales management, retail management, advertising, promotion, consumer behavior research, customer service, and small business marketing.
To acquire the Associate of Science Degree in Business Marketing, students must complete the required major courses below with a grade of "C" or better or of “P” if the course was taken on a Pass/No Pass basis, along with either of the following: Rio Hondo College General Education (RHC GE) or California General Education Transfer Curriculum (Cal-GETC). California State University General Education-Breadth (CSU GE) or Intersegmental General Education Transfer Curriculum (IGETC) may be used in some cases; please see a counselor for details.
| Course | Title | Units |
|---|---|---|
| Required Courses | 12 | |
| BUSL 110 | Legal Environment of Business | 3 |
| MGMT 101 | Introduction to Business | 3 |
| MGMT 150 | Principles of Management | 3 |
| MRKT 170 | Principles of Marketing | 3 |
| Choose one course from the following: | 3 | |
| MGMT 108 | Business Writing | 3 |
| MGMT 208 | Business Communications | 3 |
| Choose four courses from the following: | 12-13 | |
| GIS 120 | Introduction to Geographic Information Systems and Spatial Analysis | 4 |
| LOG 101 | Supply Chain Management | 3 |
| MGMT 141 | International Marketing | 3 |
| MRKT 171 | Consumer Behavior | 3 |
| MRKT 172 | Advertising and Promotion | 3 |
| MRKT 173 | Principles of Selling | 3 |
| MRKT 174 | Small Business Marketing and Advertising | 3 |
| MRKT 175 | Retail Management | 3 |
| Total | 27-28 | |