BUSINESS MARKETING

Associate of Science Degree Marketing · Rio Hondo College · 2026-2027 Catalog

Description

The Associate of Science Degree in Business Marketing is designed to prepare students to be successful in the dynamic, creative, and fast-paced field of marketing. Students have the flexibility of choosing elective classes that meet their personal goals in their marketing education.

The degree is a two-year program designed to prepare students to enter the workforce or explore additional education options. This comprehensive program can prepare students to be effective in a variety of marketing careers including: sales and sales management, retail management, advertising, promotion, consumer behavior research, customer service, and small business marketing.

To acquire the Associate of Science Degree in Business Marketing, students must complete the required major courses below with a grade of "C" or better or of “P” if the course was taken on a Pass/No Pass basis, along with either of the following: Rio Hondo College General Education (RHC GE) or California General Education Transfer Curriculum (Cal-GETC). California State University General Education-Breadth (CSU GE) or Intersegmental General Education Transfer Curriculum (IGETC) may be used in some cases; please see a counselor for details.

CourseTitleUnits
Required Courses12
BUSL 110Legal Environment of Business3
MGMT 101Introduction to Business3
MGMT 150Principles of Management3
MRKT 170Principles of Marketing3
Choose one course from the following:3
MGMT 108Business Writing3
MGMT 208Business Communications3
Choose four courses from the following:12-13
GIS 120Introduction to Geographic Information Systems and Spatial Analysis4
LOG 101Supply Chain Management3
MGMT 141International Marketing3
MRKT 171Consumer Behavior3
MRKT 172Advertising and Promotion3
MRKT 173Principles of Selling3
MRKT 174Small Business Marketing and Advertising3
MRKT 175Retail Management3
Total27-28

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