{
  "college": "rio-hondo-college",
  "edition": "2026-2027",
  "departmentName": "Marketing",
  "id": "business-marketing-associate-of-science-degree",
  "name": "BUSINESS MARKETING",
  "award": "Associate of Science Degree",
  "department": "marketing",
  "sourceUrl": "https://riohondo.curriqunet.com/catalog/iq/22178/25325/24035/25457/24179",
  "blocks": [
    {
      "kind": "text",
      "markdown": "### Description\n\nThe **Associate of Science Degree in Business Marketing** is designed to prepare students to be successful in the dynamic, creative, and fast-paced field of marketing. Students have the flexibility of choosing elective classes that meet their personal goals in their marketing education.\n\nThe degree is a two-year program designed to prepare students to enter the workforce or explore additional education options. This comprehensive program can prepare students to be effective in a variety of marketing careers including: sales and sales management, retail management, advertising, promotion, consumer behavior research, customer service, and small business marketing.\n\nTo acquire the **Associate of Science Degree in Business Marketing**, students must complete the required major courses below with a grade of \"C\" or better or of “P” if the course was taken on a Pass/No Pass basis, along with either of the following: Rio Hondo College General Education (RHC GE) or California General Education Transfer Curriculum (Cal-GETC). California State University General Education-Breadth (CSU GE) or Intersegmental General Education Transfer Curriculum (IGETC) may be used in some cases; please see a counselor for details."
    },
    {
      "kind": "courselist",
      "rows": [
        {
          "type": "comment",
          "text": "Required Courses",
          "units": "12"
        },
        {
          "type": "course",
          "code": "BUSL 110",
          "title": "Legal Environment of Business",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MGMT 101",
          "title": "Introduction to Business",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MGMT 150",
          "title": "Principles of Management",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MRKT 170",
          "title": "Principles of Marketing",
          "units": "3",
          "indent": false
        },
        {
          "type": "comment",
          "text": "Choose one course from the following:",
          "units": "3"
        },
        {
          "type": "course",
          "code": "MGMT 108",
          "title": "Business Writing",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MGMT 208",
          "title": "Business Communications",
          "units": "3",
          "indent": false
        },
        {
          "type": "comment",
          "text": "Choose four courses from the following:",
          "units": "12-13"
        },
        {
          "type": "course",
          "code": "GIS 120",
          "title": "Introduction to Geographic Information Systems and Spatial Analysis",
          "units": "4",
          "indent": false
        },
        {
          "type": "course",
          "code": "LOG 101",
          "title": "Supply Chain Management",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MGMT 141",
          "title": "International Marketing",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MRKT 171",
          "title": "Consumer Behavior",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MRKT 172",
          "title": "Advertising and Promotion",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MRKT 173",
          "title": "Principles of Selling",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MRKT 174",
          "title": "Small Business Marketing and Advertising",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MRKT 175",
          "title": "Retail Management",
          "units": "3",
          "indent": false
        },
        {
          "type": "total",
          "text": "Total",
          "units": "27-28"
        }
      ]
    }
  ]
}