# BUSINESS MARKETING (Associate of Science Degree)

Rio Hondo College · 2026-2027 Catalog · Department: Marketing

Source: https://riohondo.curriqunet.com/catalog/iq/22178/25325/24035/25457/24179

### Description

The **Associate of Science Degree in Business Marketing** is designed to prepare students to be successful in the dynamic, creative, and fast-paced field of marketing. Students have the flexibility of choosing elective classes that meet their personal goals in their marketing education.

The degree is a two-year program designed to prepare students to enter the workforce or explore additional education options. This comprehensive program can prepare students to be effective in a variety of marketing careers including: sales and sales management, retail management, advertising, promotion, consumer behavior research, customer service, and small business marketing.

To acquire the **Associate of Science Degree in Business Marketing**, students must complete the required major courses below with a grade of "C" or better or of “P” if the course was taken on a Pass/No Pass basis, along with either of the following: Rio Hondo College General Education (RHC GE) or California General Education Transfer Curriculum (Cal-GETC). California State University General Education-Breadth (CSU GE) or Intersegmental General Education Transfer Curriculum (IGETC) may be used in some cases; please see a counselor for details.

| Course | Title | Units |
| --- | --- | --- |
| **Required Courses** | | 12 |
| BUSL 110 | Legal Environment of Business | 3 |
| MGMT 101 | Introduction to Business | 3 |
| MGMT 150 | Principles of Management | 3 |
| MRKT 170 | Principles of Marketing | 3 |
| **Choose one course from the following:** | | 3 |
| MGMT 108 | Business Writing | 3 |
| MGMT 208 | Business Communications | 3 |
| **Choose four courses from the following:** | | 12-13 |
| GIS 120 | Introduction to Geographic Information Systems and Spatial Analysis | 4 |
| LOG 101 | Supply Chain Management | 3 |
| MGMT 141 | International Marketing | 3 |
| MRKT 171 | Consumer Behavior | 3 |
| MRKT 172 | Advertising and Promotion | 3 |
| MRKT 173 | Principles of Selling | 3 |
| MRKT 174 | Small Business Marketing and Advertising | 3 |
| MRKT 175 | Retail Management | 3 |
| **Total** | | **27-28** |