E-Marketing
Associate in Science Business Administration · Palomar College · 2026-2027 Catalog
This program combines business skills in marketing and advertising with technical skills in web design and digital media production. Students will develop a working knowledge of techniques used in e-marketing such as digital media design, search engine optimization, social networking, and other methods of creating digital content for driving website traffic.
Learning Outcome(s):
- Gain working knowledge of techniques such as digital media design, search engine optimization, and social networking for creating digital content and driving website traffic.
- Develop the skills necessary to promote their own small business in the Gig economy.
| Course | Title | Units |
|---|---|---|
| Program Requirements | 20-21 | |
| BUS 155 | Marketing | 3 |
| BUS 150 | Advertising | 3 |
| BUS 152 | Social Media for Business | 3 |
| Elective (select one of the following two courses) | 3 | |
| BUS 125 | Business English | 3 |
| orBUS 205 | Business Communication | 3 |
| GCIP 140 | Photoshop for Digital Imaging I | 3 |
| GCMW 177 | Search Engine Optimization (SEO) for Web Design | 3 |
| Elective (select one of the following two courses) | 2-3 | |
| GCMW 115 | Web Page Layout/WordPress I | 2 |
| orGCMW 102 | Web Page Layout I | 3 |
| Electives (Select 6 units) | 6 | |
| BUS 100 | Introduction to Business | 3 |
| FASH 125 | Retailing/Promotion | 3 |
| BUS 157 | E-Commerce | 3 |
| BUS 183 | Artificial Intelligence (A.I.) for Business | 3 |
| JOUR 200 | Digital Literacy | 3 |
| GCIP 141 | Photoshop for Digital Imaging II | 3 |
| GCIP 240 | Photoshop for Digital Imaging III | 3 |
| Total | 26-27 | |