# E-Marketing (Associate in Science)

Palomar College · 2026-2027 Catalog · Department: Business Administration

Source: https://palomar.curriqunet.com/catalog/iq/32694/33138/33115/33354/32747

This program combines business skills in marketing and advertising with technical skills in web design and digital media production. Students will develop a working knowledge of techniques used in e-marketing such as digital media design, search engine optimization, social networking, and other methods of creating digital content for driving website traffic.

Learning Outcome(s):

1.  Gain working knowledge of techniques such as digital media design, search engine optimization, and social networking for creating digital content and driving website traffic.
2.  Develop the skills necessary to promote their own small business in the Gig economy.

| Course | Title | Units |
| --- | --- | --- |
| **Program Requirements** | | 20-21 |
| BUS 155 | Marketing | 3 |
| BUS 150 | Advertising | 3 |
| BUS 152 | Social Media for Business | 3 |
| **Elective (select one of the following two courses)** | | 3 |
| BUS 125 | Business English | 3 |
| or BUS 205 | Business Communication | 3 |
| GCIP 140 | Photoshop for Digital Imaging I | 3 |
| GCMW 177 | Search Engine Optimization (SEO) for Web Design | 3 |
| **Elective (select one of the following two courses)** | | 2-3 |
| GCMW 115 | Web Page Layout/WordPress I | 2 |
| or GCMW 102 | Web Page Layout I | 3 |
| **Electives (Select 6 units)** | | 6 |
| BUS 100 | Introduction to Business | 3 |
| FASH 125 | Retailing/Promotion | 3 |
| BUS 157 | E-Commerce | 3 |
| BUS 183 | Artificial Intelligence (A.I.) for Business | 3 |
| JOUR 200 | Digital Literacy | 3 |
| GCIP 141 | Photoshop for Digital Imaging II | 3 |
| GCIP 240 | Photoshop for Digital Imaging III | 3 |
| **Total** | | **26-27** |