MARKETING CONCENTRATION (Certificate of Achievement) · Cuesta College

The Marketing Concentration Certificate of Achievement gives students an opportunity to take classes in sales, marketing, and digital commerce. Classes give students insight into creating marketing plans, identifying target markets, and the role of digital commerce within the business environment.

Learning Outcome(s):

Prepare a comprehensive marketing plan for a small business.
Create a social media marketing plan for a small business and measure the effectiveness of the plan.

Course	Title	Units
Required Courses (16 units)		16
ACCT 251	ELEMENTS OF ACCOUNTING FOR BUSINESS INCLUDING AGRICULTURAL BUSINESS	4
orACCT 201A	FINANCIAL ACCOUNTING	4
BUS 230	INTRODUCTION TO DIGITAL COMMERCE	3
BUS 231	SOCIAL MEDIA MARKETING	3
BUS 243	MARKETING	3
AGB 204	AGRICULTURAL SALES AND COMMUNICATION	3
Total		16