Business
19 courses · Cuesta College · 2026-2027 Catalog
Classes: Summer 2026 · Fall 2026
BUS 193 BUSINESS SPECIAL TOPIC
- Units
- 0.5 to 4
- Hours
- 0.5 to 4 hours per week: (0.50 - 4.00 lecture hours/0.00 - 0.00 lab hours/0.00 - 0.00 activity hours)
Examines a special topic in the field of study related to the discipline offering this course.
BUS 218 BUSINESS LAW
- Units
- 4
- Hours
- 4 hours per week: (4.00 lecture hours/0.00 lab hours)
- Transfers to
- CSU, UC
- C-ID
- C-ID BUS 120 AND C-ID BUS 125
Offers legal knowledge concerning business and business relationships with emphasis on the laws of torts, property, contracts, agency, business organizations, and sales. Includes a study of the nature and background of American law, court systems, and court procedures.
BUS 220 PERSONAL FINANCIAL PLANNING
- Units
- 3
- Hours
- 3 hours per week: (3.00 lecture hours/0.00 lab hours)
- Transfers to
- CSU
Applies practical methods and resources for managing personal income and expenses. Topics include budgeting, credit use, insurance planning, and investing in various financial assets.
BUS 227 BUSINESS COMMUNICATIONS
- Units
- 4
- Hours
- 4 hours per week: (4.00 lecture hours/0.00 lab hours)
- Prerequisite
- ENGL C1000
- Transfers to
- CSU
- C-ID
- BUS 115
Presents a study of the principles and techniques designed to help students develop and refine written and oral skills for effective business communication. Covers general areas of grammar mechanics and sentence structure. The course emphasizes memos, e-mails, request and response letters, negative response correspondence, and persuasive communication. Includes reports, resumes and cover letters, and oral presentation.
BUS 228 OFFICE TECHNOLOGY AND TELECOMMUNICATIONS
- Units
- 3
- Hours
- 3 hours per week: (3.00 lecture hours/0.00 lab hours)
- Prerequisite
- Ability to type 25 words per minute.
Introduces typical office routines and responsibilities; principles, practices, and terminology as applied to most common filing methods; business forms; record keeping; office automation; communication and bank services; telephone procedures; human relations; telecommunications; and job securing processes.
BUS 230 INTRODUCTION TO DIGITAL COMMERCE
- Units
- 3
- Hours
- 3 hours per week: (3.00 lecture hours/0.00 lab hours)
- Transfers to
- CSU
Provides an overview of the digital commerce landscape, business and revenue models, and online marketing, selling, and delivery of products and services. Explores online security and privacy, payment gateways, site infrastructure, e-logistics and e-fulfillment, and related careers.
BUS 231 SOCIAL MEDIA MARKETING
- Units
- 3
- Hours
- 3 hours per week: (3.00 lecture hours/0.00 lab hours)
- Transfers to
- CSU
Provides a hands-on introduction to social media marketing, including planning and evaluating effective social media marketing campaigns for businesses, incorporating Search Engine Optimization (SEO) into effective promotion, and engaging in brand reputation management.
BUS 232 DIGITAL COMMERCE: CONTENT AND SERVICES
- Units
- 3
- Hours
- 3 hours per week: (3.00 lecture hours/0.00 lab hours/0.00 activity hours)
- Transfers to
- CSU
Provides a hands-on introduction to developing an online store and creating and selling digital products such as videos, memberships, photos, online courses, ebooks, webinars and consulting services.
BUS 233 DIGITAL COMMERCE: PHYSICAL PRODUCTS
- Units
- 3
- Hours
- 3 hours per week: (3.00 lecture hours/0.00 lab hours/0.00 activity hours)
- Transfers to
- CSU
Provides hands-on experience building an online store that sells physical products. Addresses product sourcing, inventory management, shipping, delivery, reverse logistics, and customer service issues.
BUS 234 DIGITAL COMMERCE: ENTREPRENEURSHIP
- Units
- 4
- Hours
- 4 hours per week: (4.00 lecture hours/0.00 lab hours/0.00 activity hours)
- Transfers to
- CSU
Prepares students to research, design, develop, and launch a digital commerce venture utilizing a leading digital commerce platform, such as Shopify. Focuses on the integration of payment gateways, inventory management, digital marketing, mobile commerce, analytics, product fulfillment, shipping, and relevant third-party services.
BUS 243 MARKETING
- Units
- 3
- Hours
- 3 hours per week: (3.00 lecture hours/0.00 lab hours)
- Advisory
- Eligibility for ENGL C1000
- Transfers to
- CSU
Introduces fundamentals of product planning, pricing, distribution and promotion of goods, services and non-profits; market research, consumer behavior, international business, and the industrial market.
BUS 245 INTRODUCTION TO BUSINESS
- Units
- 3
- Hours
- 3 hours per week: (3.00 lecture hours/0.00 lab hours)
- Transfers to
- CSU, UC
- C-ID
- BUS 110
Surveys the broad field of business practices and provides an examination of how culture, society, economic systems, legal, political, international, financial institutions and human behavior interact to influence how businesses function. Demonstrates how these activities guide actions and decisions in the primary areas of business including: accounting, economics, marketing, leadership and resource management, international business, E-Business and information technology, business law, entrepreneurship, the stock and securities market and ethical and social responsibilities of business.
BUS 247 INDEPENDENT STUDIES: BUSINESS
- Units
- 0.5 to 2
- Hours
- 1.5 to 6 hours per week: (0.00 - 0.00 lecture hours/1.50 - 6.00 lab hours)
- Prerequisite
- The student must have completed preparatory course work in the field in which the study is to be undertaken.
- Transfers to
- CSU
Provides an opportunity for an in-depth study or a practicum experience by an individual student in a selected topic of business under the direction of an instructor.
BUS 248 SMALL BUSINESS MANAGEMENT
- Units
- 3
- Hours
- 3 hours per week: (3.00 lecture hours/0.00 lab hours)
- Transfers to
- CSU
Presents the role of small businesses in the free enterprise system. Discusses numerous aspects of small business ownership. Provides techniques in strategic planning, marketing, and controlling business operations for managers of small firms.
BUS 249 ENTREPRENEURSHIP
- Units
- 4
- Hours
- 4 hours per week: (4.00 lecture hours/0.00 lab hours)
- Advisory
- Elementary Algebra or eligibility for transfer-level math using the current college process
- Transfers to
- CSU
Introduces students to the concepts, techniques and requirements for establishing a business from an entrepreneurship viewpoint. Students will explore the roles that marketing, accounting, law and finance play in starting a business.
BUS 253 WORK EXPERIENCE IN BUSINESS
- Units
- 0.5 to 4
- Hours
- 1.5 to 12 hours per week: (0.00 - 0.00 lecture hours/0.00 - 0.00 lab hours/1.50 - 12.00 work experience hours)
- Transfers to
- CSU
Provides opportunities for students in Business to connect academic curricula to experiential learning in the workplace as an internship, Service Learning placement or general employment. Allows students to develop and work on learning objectives in workplace competencies and technical skills relevant for their course of study and career pathway. Students must work 54 hours for each unit of credit earned, in half-unit increments (27 hours), up to a maximum of 4 units. Employment can be paid or unpaid.
BUS 283 INTRODUCTION TO MANAGEMENT
- Units
- 3
- Hours
- 3 hours per week: (3.00 lecture hours/0.00 lab hours)
- Transfers to
- CSU
Presents business management principles and practices. Includes a study of organizational structures; the management functions of planning, organizing, leading and controlling; and managerial decision-making processes.
BUS 285 HUMAN RESOURCE MANAGEMENT
- Units
- 3
- Hours
- 3 hours per week: (3.00 lecture hours/0.00 lab hours/0.00 activity hours)
- Advisory
- BUS 245
- Transfers to
- CSU
Introduces the principles of effective human resource management. This course examines topics such as recruitment, selection, employee training programs, performance evaluation, compensation, employee relations and workplace health and safety, and the role of government regulations within those areas.
BUS 296 DESIGN FOR INNOVATION
- Units
- 2
- Hours
- 2 hours per week: (2.00 lecture hours/0.00 lab hours/0.00 activity hours)
- Transfers to
- CSU
Develops creative problem-solving skills through innovation and human-centered design. Includes identifying community issues and problems; and sketching, creating, developing, testing, and prototyping potential solutions. Provides practice with hands-on exercises and design thinking activities for visual artists, designers, engineers, makers, entrepreneurs, marketers, and others. Same as ART 296.