{
  "college": "cuesta-college",
  "edition": "2026-2027",
  "departmentName": "Business",
  "id": "marketing-concentration-certificate-of-achievement",
  "name": "MARKETING CONCENTRATION",
  "award": "Certificate of Achievement",
  "department": "business",
  "sourceUrl": "https://cuesta.curriqunet.com/catalog/iq/30065/30066/30067/30068/30184",
  "blocks": [
    {
      "kind": "text",
      "markdown": "The Marketing Concentration Certificate of Achievement gives students an opportunity to take classes in sales, marketing, and digital commerce. Classes give students insight into creating marketing plans, identifying target markets, and the role of digital commerce within the business environment.\n\n**Learning Outcome(s):**\n\n1.  Prepare a comprehensive marketing plan for a small business.\n2.  Create a social media marketing plan for a small business and measure the effectiveness of the plan."
    },
    {
      "kind": "courselist",
      "rows": [
        {
          "type": "comment",
          "text": "Required Courses (16 units)",
          "units": "16"
        },
        {
          "type": "course",
          "code": "ACCT 251",
          "title": "ELEMENTS OF ACCOUNTING FOR BUSINESS INCLUDING AGRICULTURAL BUSINESS",
          "units": "4",
          "indent": false
        },
        {
          "type": "course",
          "code": "ACCT 201A",
          "title": "FINANCIAL ACCOUNTING",
          "units": "4",
          "indent": false,
          "connector": "or"
        },
        {
          "type": "course",
          "code": "BUS 230",
          "title": "INTRODUCTION TO DIGITAL COMMERCE",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 231",
          "title": "SOCIAL MEDIA MARKETING",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 243",
          "title": "MARKETING",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "AGB 204",
          "title": "AGRICULTURAL SALES AND COMMUNICATION",
          "units": "3",
          "indent": false
        },
        {
          "type": "total",
          "text": "Total",
          "units": "16"
        }
      ]
    }
  ]
}