BIW IV: Marketing Office Specialist
Certificate of Achievement Applications and Information Systems · College of the Desert · 2026-2027 Catalog
BIW IV: Marketing Office Specialist Certificate of Achievement helps students to develop a dynamic skill and use social media as part of a marketing strategy to promote businesses, create demand and increase sales based on customer and market responses.
Learning Outcomes
Learning Outcomes
Upon satisfactory completion of this program students will be able to:
- Create a framework that uses social media platforms as analytical tools.
- Utilize social media as a promotional tool within a marketing strategy for a small business.
Program Requirements
Program Requirements
| Course | Title | Units |
|---|---|---|
| Required Courses- 16 units | ||
| AIS 074 | Presentation Software | 3 |
| AIS 072 | Spreadsheet Software | 3 |
| CIS 010 | Introduction to Information Systems (or) | 4 |
| AIS 071 | Microsoft Office Pro | 4 |
| BUMA 027 | Marketing Principles | 3 |
| BUMA 026 | Social Media Marketing | 3 |
| Elective Courses - select 3 units from the following: | ||
| BUMA 094 | Business Communications | 3 |
| MC 005 | Introduction to Public Relations | 3 |
| BUMA 095A | Business Management Work Experience | 1-5 |
| CIS 095A | Computer Information Systems Work Experience | 1-5 |
| AIS 095A | Applications and Information Systems Work Experience | 1-5 |
| CERTIFICATE TOTAL | 19 | |