# BIW IV: Marketing Office Specialist (Certificate of Achievement)

College of the Desert · 2026-2027 Catalog · Department: Applications and Information Systems

Source: https://catalog.collegeofthedesert.edu/programs/applications-information-systems/bi-marketing-specialist-certificate/

BIW IV: Marketing Office Specialist Certificate of Achievement helps students to develop a dynamic skill and use social media as part of a marketing strategy to promote businesses, create demand and increase sales based on customer and market responses.

### Learning Outcomes

#### Learning Outcomes

Upon satisfactory completion of this program students will be able to:

1.  Create a framework that uses social media platforms as analytical tools.
2.  Utilize social media as a promotional tool within a marketing strategy for a small business.

### Program Requirements

#### Program Requirements

| Course | Title | Units |
| --- | --- | --- |
| **Required Courses- 16 units** | |  |
| AIS 074 | Presentation Software | 3 |
| AIS 072 | Spreadsheet Software | 3 |
| CIS 010 | Introduction to Information Systems (or) | 4 |
| AIS 071 | Microsoft Office Pro | 4 |
| BUMA 027 | Marketing Principles | 3 |
| BUMA 026 | Social Media Marketing | 3 |
| **Elective Courses - select 3 units from the following:** | |  |
| BUMA 094 | Business Communications | 3 |
| MC 005 | Introduction to Public Relations | 3 |
| BUMA 095A | Business Management Work Experience | 1-5 |
| CIS 095A | Computer Information Systems Work Experience | 1-5 |
| AIS 095A | Applications and Information Systems Work Experience | 1-5 |
| **CERTIFICATE TOTAL** | | 19 |