{
  "college": "college-of-the-desert",
  "edition": "2026-2027",
  "departmentName": "Applications and Information Systems",
  "id": "applications-and-information-systems--bi-marketing-specialist-certificate",
  "name": "BIW IV: Marketing Office Specialist",
  "award": "Certificate of Achievement",
  "department": "applications-and-information-systems",
  "sourceUrl": "https://catalog.collegeofthedesert.edu/programs/applications-information-systems/bi-marketing-specialist-certificate/",
  "blocks": [
    {
      "kind": "text",
      "markdown": "BIW IV: Marketing Office Specialist Certificate of Achievement helps students to develop a dynamic skill and use social media as part of a marketing strategy to promote businesses, create demand and increase sales based on customer and market responses."
    },
    {
      "kind": "text",
      "markdown": "### Learning Outcomes\n\n#### Learning Outcomes\n\nUpon satisfactory completion of this program students will be able to:\n\n1.  Create a framework that uses social media platforms as analytical tools.\n2.  Utilize social media as a promotional tool within a marketing strategy for a small business."
    },
    {
      "kind": "text",
      "markdown": "### Program Requirements\n\n#### Program Requirements"
    },
    {
      "kind": "courselist",
      "rows": [
        {
          "type": "comment",
          "text": "Required Courses- 16 units"
        },
        {
          "type": "course",
          "code": "AIS 074",
          "title": "Presentation Software",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "AIS 072",
          "title": "Spreadsheet Software",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "CIS 010",
          "title": "Introduction to Information Systems (or)",
          "units": "4",
          "indent": false
        },
        {
          "type": "course",
          "code": "AIS 071",
          "title": "Microsoft Office Pro",
          "units": "4",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUMA 027",
          "title": "Marketing Principles",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUMA 026",
          "title": "Social Media Marketing",
          "units": "3",
          "indent": false
        },
        {
          "type": "comment",
          "text": "Elective Courses - select 3 units from the following:"
        },
        {
          "type": "course",
          "code": "BUMA 094",
          "title": "Business Communications",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "MC 005",
          "title": "Introduction to Public Relations",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUMA 095A",
          "title": "Business Management Work Experience",
          "units": "1-5",
          "indent": false
        },
        {
          "type": "course",
          "code": "CIS 095A",
          "title": "Computer Information Systems Work Experience",
          "units": "1-5",
          "indent": false
        },
        {
          "type": "course",
          "code": "AIS 095A",
          "title": "Applications and Information Systems Work Experience",
          "units": "1-5",
          "indent": false
        },
        {
          "type": "comment",
          "text": "CERTIFICATE TOTAL",
          "units": "19"
        }
      ]
    }
  ]
}