Marketing
Certificate of Achievement Business: Marketing · Chaffey College · 2026-2027 Catalog
Description
The Marketing Certificate prepares students for entry level marketing positions. The program is designed so students will obtain a working knowledge of the marketing concepts of product, price, promotion, and distribution in both domestic and international marketplaces. This certificate prepares students for marketing training positions that require a working knowledge of marketing principles.
Program Learning Outcomes
Upon the successful completion of this program, students should be able to:
- Demonstrate an understanding of the social and/or ethical responsibilities of businesses and business persons.
- Demonstrate a working knowledge of the functional areas of marketing.
- Demonstrate the ability to work effectively as a member of a team.
- Demonstrate the ability to convey an idea orally or in writing so that the intended audience understands the idea. This shall include the ability to conduct business research, analyze, and interpret the findings.
| Course | Title | Units |
|---|---|---|
| Requirements for the Certificate of Achievement (CA): | 15 | |
| BUSMKT 13 | Professional Selling | 3 |
| BUSMKT 40 | Marketing Principles | 3 |
| BUSMKT 55 | Advertising | 3 |
| BUSMKT 410 | Marketing Using Social Media | 3 |
| BUSMKT 420 | Customer Service | 3 |
| Any two courses: | 6 | |
| BUSL 435 | The Law of Marketing and Business Competition | 3 |
| BUSMKT 405 | International Marketing | 3 |
| BUSMGT 436 | Introduction to Logistics Management | 3 |
| BUSTEC 63 | Microsoft Office Excel - Comprehensive | 3 |
| Total | 21 | |
Other Information
Business, Technology, and Hospitality
Local Program (Major) Code: N080
Program Control Number: 40595
TOP Code: 0509.00*
CIP Code: 52.1801