Business: Marketing
7 courses · Chaffey College · 2026-2027 Catalog
Classes: Fall 2026 · Spring 2027
BUSMKT 13 Professional Selling
- Units
- 3
- Hours
- 48-54 Lecture
- Transfers to
- CSU
Concepts and techniques used to sell ideas, products and services, especially the psychological and social aspects of persuasion. Effective tactics in prospecting, pre-approach planning, securing appointments, preparing and making sales presentations, closing strategies, follow-up and maintaining customer relations, and managing a sales territory. Emphasis on problem-solving.
BUSMKT 40 Marketing Principles
- Units
- 3
- Hours
- 48-54 Lecture
- Advisory
- BUS 10
- Transfers to
- CSU
Principles and methods of marketing as practiced by successfully managed business firms. Course is management-oriented, covering demand analysis, forecasting, product development, price determination, distribution channels, material handling, advertising, personal selling, and global and Internet marketing.
BUSMKT 55 Advertising
- Units
- 3
- Hours
- 48-54 Lecture
- Transfers to
- CSU
Historical, economic, social, and psychological appeal of advertising. Practical and psychological aspects of product packaging, trademarks, and color. Production techniques for the basic advertising media. Advertising management techniques, campaign scheduling, budgeting, and evaluation. Career opportunities and trends.
BUSMKT 402 Introduction to Import/Export
- Units
- 3
- Hours
- 48-54 Lecture
- Advisory
- BUS 61
Fundamentals of importing and exporting goods, including essential terms, strategies, organizations, regulations, terms of access, documentation, shipment, and financing involved with the international movement of merchandise.
BUSMKT 405 International Marketing
- Units
- 3
- Hours
- 48-54 Lecture
- Advisory
- BUS 61
Theory and practices of international marketing to include market entry strategies, analysis of foreign markets, culture and marketing, product design, pricing, distribution, promotion and sales.
BUSMKT 410 Marketing Using Social Media
- Units
- 3
- Hours
- 48-54 Lecture
- Advisory
- BUSMKT 40
Fundamentals of marketing using social media. Topics include effective social media marketing platforms, marketing platform selection, blogging and video marketing, social media advertising and promotion for businesses. Evaluation of various elements of social media marketing strategy and campaigns.
BUSMKT 420 Customer Service
- Units
- 3
- Hours
- 48-54 Lecture
Fundamentals of customer service in organizations. Topics include effective communication and transfer of tacit knowledge between an organization and its stakeholders, conflict management, creating a culture of service, increasing customer satisfaction, and building and expanding long-lasting relationships.