Marketing
Certificate of Achievement Business · Butte College · 2026-2027 Catalog
About the Program
Program Goal: Career
GE Pattern(s): None
Program Code: 01311.00CA
See AS Degree in Marketing.
Program Learning Outcome(s): Upon successful completion of the program, the student will be able to:
- Identify business terms and concepts, and effectively communicate using the language of business.
- Make effective business decisions using a systematic, evaluative, information-based approach.
- Develop and exhibit high standards of professional practice, demonstrating awareness of ethical and social responsibilities in today's multicultural, team-oriented, rapidly changing environment.
| Course | Title | Units |
|---|---|---|
| Required courses: | 29 | |
| ACCT 20 | Introduction to Accounting | 3 |
| BCIS 33 | Skills for the Working Professional | 1 |
| BCIS 81 | Microsoft Excel for Business | 1 |
| BUS 20 | Introduction to Business | 3 |
| BUS 35 | Leading and Supervising Teams | 3 |
| BUS 50 | Sales Strategies | 3 |
| BUS 60 | Advertising and Promotion | 3 |
| BUS 64 | Principles of Marketing | 3 |
| BUS 68 | Web Marketing | 3 |
| ECON C2001 | Principles of Microeconomics | 3 |
| Select one: | 3 | |
| BCIS 13 | Business Communication | 3 |
| COMM C1000 | Introduction to Public Speaking | 3 |
| Total | 29 | |