# Marketing (Certificate of Achievement)

Butte College · 2026-2027 Catalog · Department: Business

Source: https://butte.curriqunet.com/catalog/iq/25398/28408/28090/28063/28248

**About the Program**

**Program Goal:** Career

**GE Pattern(s):** None

**Program Code:** 01311.00CA

See AS Degree in Marketing.

**Program Learning Outcome(s):**
Upon successful completion of the program, the student will be able to:

1.  Identify business terms and concepts, and effectively communicate using the language of business.
2.  Make effective business decisions using a systematic, evaluative, information-based approach.
3.  Develop and exhibit high standards of professional practice, demonstrating awareness of ethical and social responsibilities in today's multicultural, team-oriented, rapidly changing environment.

| Course | Title | Units |
| --- | --- | --- |
| **Required courses:** | | 29 |
| ACCT 20 | Introduction to Accounting | 3 |
| BCIS 33 | Skills for the Working Professional | 1 |
| BCIS 81 | Microsoft Excel for Business | 1 |
| BUS 20 | Introduction to Business | 3 |
| BUS 35 | Leading and Supervising Teams | 3 |
| BUS 50 | Sales Strategies | 3 |
| BUS 60 | Advertising and Promotion | 3 |
| BUS 64 | Principles of Marketing | 3 |
| BUS 68 | Web Marketing | 3 |
| ECON C2001 | Principles of Microeconomics | 3 |
| **Select one:** | | 3 |
| BCIS 13 | Business Communication | 3 |
| COMM C1000 | Introduction to Public Speaking | 3 |
| **Total** | | **29** |