Marketing
Associate of Science (AS) Marketing · Santa Barbara City College · 2026-2027 Catalog
Overview
The Marketing Program is designed to lead people to job opportunities in the fields of advertising, marketing, retail sales, wholesaling and international marketing. Concepts of planning and developing products and services are emphasized, along with studies of packaging, distribution, and government regulations. Courses consist of a study of the marketing product and service experience, including branding, pricing, launch, customer and public relations, with a special emphasis on the understanding of business and individual consumer behavior, demographics and target marketing. A special focus will be on the role and importance of conducting, analyzing and utilizing valid market research as well as the use of social media in promotions. The program will also detail international advertising efforts made by multinational corporations towards a product’s initial release. Finally, a core focus is understanding how to employ publicity campaigns to assess risk and manage customer expectations. Collectively, the program’s goal is to prepare students for future employment opportunities by providing them with the necessary skill set and practice to define a marketing problem and recommend actions to improve an organization's marketing activities. Main Competencies include: Advertising and Selling; Relationships and Customer Services; Branding and Differentiation; Public Relations; Online/Social Media Promotion; Strategy and Positioning; Communications; Supply Chain Management.
Upon completion of the program students may enter in a variety of positions in the following fields: Marketing Coordinator/Product Development; Project Management/Distribution and Logistics: Marketing - Entertainment; Hospitality and Tourism; Advertising and Promotion; Entrepreneurship; Social Media/Brand Management; Account Supervisors; Business Development Directors; Business Development Managers; Commercial Lines Managers; Commercial Marketing Specialists; Marketing Coordinators; Marketing Directors; Market Development Managers.
The Marketing Program is designed to lead people to job opportunities in the fields of advertising, marketing, retail sales, wholesaling and international marketing. Concepts of planning and developing products and services are emphasized, along with studies of packaging, distribution, and government regulations. Courses consist of a study of the marketing product and service experience, including branding, pricing, launch, customer and public relations, with a special emphasis on the understanding of business and individual consumer behavior, demographics and target marketing. A special focus will be on the role and importance of conducting, analyzing and utilizing valid market research as well as the use of social media in promotions. The program will also detail international advertising efforts made by multinational corporations towards a product’s initial release. Finally, a core focus is understanding how to employ publicity campaigns to assess risk and manage customer expectations. Collectively, the program’s goal is to prepare students for future employment opportunities by providing them with the necessary skill set and practice to define a marketing problem and recommend actions to improve an organization's marketing activities.
Requirements
Associate Degree Graduation Requirements
Complete all of the following:
- All Major Requirements listed below with a “C” or better or “P” in each course (at least 20% of the major requirements must be completed through SBCC).
- One of the following General Education options:
- OPTION 1: SBCC General Education pattern OR
- OPTION 2: Cal-GETC pattern
- A minimum of 60 semester units of degree-applicable college credit (SBCC courses numbered 100 and higher and C1000 and higher).
- Maintain a cumulative GPA of 2.0 or higher in degree-applicable coursework.
- A minimum of 12 units through SBCC.
| Course | Title | Units |
|---|---|---|
| Major Requirements | ||
| Required Core | ||
| MKT 101 | Introduction to Marketing | 3 |
| MKT 164/MAT 164 | Online and Mobile Marketing | 3 |
| MKT 203 | Marketing Communications | 3 |
| MKT 205 | Consumer Selling Strategies | 3 |
| MKT 215 | Segmentation and Target Marketing | 3 |
| MKT 220/CIS 220 | Introduction to Electronic Commerce | 3 |
| List A - Complete 6 units from the following: | 6-8 | |
| BUS 240/FP 240 | The Business of Entertainment | |
| COMP 101 | Introduction to Computer Applications | |
| COMP 111 | Microsoft Access | |
| FP 276 | Production II: Commercial Applications | |
| GDP 110 | Media Design | |
| orGDP 114 | Intermediate Graphic Design | |
| IBUS 102 | Introduction to International Business | |
| MAT 131 | Digital Imaging I | |
| MAT 153 | Web Design I | |
| MKT 120 | Relationship Selling | |
| MKT 125 | Principles Of Customer Service | |
| MKT 135/JOUR 135 | Public Relations | |
| MKT 200A | Social Media and Self-Branding | |
| MKT 201A | Marketing Strategy and Positioning | |
| MKT 209 | International Marketing | |
| MKT 212 | Supply Chain Logistics | |
| MKT 221 | Tourism and Hospitality Marketing | |
| MKT 223 | Digital Destination Marketing | |
| MKT 225 | Strategic Positioning in Global Tourism | |
| Total Units | 24.00-26.00 | |
Learning Outcomes
- Demonstrate that risk and reward are present in all marketing products, price, distribution and promotion activities.
- Recommend strategies for marketing different types of consumer products.
- Analyze the factors contributing to a product's success and failure.
Recommended Sequence
Make an appointment with your SBCC academic counselor through Starfish to create a Student Education Plan that reflects a recommended course sequence for this program that is tailored to your individual needs.
How to schedule an Academic Counseling appointment.