Public Relations
Certificate of Achievement (Transcripted) Journalism and Media Studies · Santa Ana College · 2026-2027 Catalog
Program Code: SAC.CMSDR.CA
Program Control Number: 41536
The Public Relations Certificate is designed to provide students with essential journalism, business, and communication skills necessary for the professional practice of public relations and marketing in a 21st-century media landscape.
Learning Outcome(s):
- Recognize the history and role of public relations and marketing in shaping public perception
- Formulate effective public relations campaigns
- Analyze and respond to legal, ethical and cultural issues in contemporary public relations
| Course | Title | Units |
|---|---|---|
| Required Courses | 18 | |
| JAMS 103 | Introduction to Visual Communications | 3 |
| JAMS 105 | Mass Media and Society | 3 |
| JAMS 121 | Reporting and Writing the News | 3 |
| JAMS 150 | Introduction to Public Relations | 3 |
| COMM C1000 | Introduction to Public Speaking | 3 |
| orCOMM C1000H | Introduction to Public Speaking - Honors | 3 |
| MKTG 113 | Principles of Marketing | 3 |
| Total | 18 | |