{
  "college": "santa-ana-college",
  "edition": "2026-2027",
  "departmentName": "Journalism and Media Studies",
  "id": "public-relations-certificate-of-achievement-transcripted",
  "name": "Public Relations",
  "award": "Certificate of Achievement (Transcripted)",
  "department": "journalism-and-media-studies",
  "sourceUrl": "https://sac.curriqunet.com/catalog/iq/34297/34898/36130/34925/35932",
  "blocks": [
    {
      "kind": "text",
      "markdown": "Program Code: SAC.CMSDR.CA\n\nProgram Control Number: 41536"
    },
    {
      "kind": "text",
      "markdown": "The Public Relations Certificate is designed to provide students with essential journalism, business, and communication skills necessary for the professional practice of public relations and marketing in a 21st-century media landscape.\n\n**Learning Outcome(s):**\n\n1.  Recognize the history and role of public relations and marketing in shaping public perception\n2.  Formulate effective public relations campaigns\n3.  Analyze and respond to legal, ethical and cultural issues in contemporary public relations"
    },
    {
      "kind": "courselist",
      "rows": [
        {
          "type": "comment",
          "text": "Required Courses",
          "units": "18"
        },
        {
          "type": "course",
          "code": "JAMS 103",
          "title": "Introduction to Visual Communications",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "JAMS 105",
          "title": "Mass Media and Society",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "JAMS 121",
          "title": "Reporting and Writing the News",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "JAMS 150",
          "title": "Introduction to Public Relations",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "COMM C1000",
          "title": "Introduction to Public Speaking",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "COMM C1000H",
          "title": "Introduction to Public Speaking - Honors",
          "units": "3",
          "indent": false,
          "connector": "or"
        },
        {
          "type": "course",
          "code": "MKTG 113",
          "title": "Principles of Marketing",
          "units": "3",
          "indent": false
        },
        {
          "type": "total",
          "text": "Total",
          "units": "18"
        }
      ]
    }
  ]
}