Marketing
A.A. Degree Marketing · Santa Ana College · 2026-2027 Catalog
Program Code: SAC.MKTG.AA
Program Control Number: 04190
The Marketing Degree program is designed to prepare students for careers in today's marketing field. New career opportunities in marketing will be highlighted throughout the program. The courses include the latest concepts, techniques and technology used to successfully develop, price, promote and distribute products and services in a global economy. The program provides students with cutting-edge marketing skills for New Media Marketing opportunities.
Learning Outcome(s):
- Perform the practical skills needed to work with businesses that have marketing functions.
- Analyze given products or services for marketing decisions.
- Describe marketing distibution channels.
- Make pricing decisions based on market research.
- Create marketing plans for product promotion and advertising.
| Course | Title | Units |
|---|---|---|
| Core Courses | 21 | |
| MKTG 113 | Principles of Marketing | 3 |
| BUS 222 | Business Writing | 3 |
| BUS 100 | Fundamentals of Business | 3 |
| orENTR 100 | Introduction to Innovation and Entrepreneurship | 3 |
| ENTR 105 | Social Media and Digital Marketing Strategies | 3 |
| MKTG 116 | Global Marketing: Selling Around the World | 3 |
| MKTG 128 | Advertising and Distribution | 3 |
| MKTG 129 | Sales, Negotiation, and Consumer Behavior | 3 |
| Select TWO courses from the following: | 6 | |
| BUS 125 | Introduction to International Business | 3 |
| orBUS 127 | Introduction to E-Commerce | 3 |
| orMKTG 127 | Introduction to E-Commerce | 3 |
| ENTR 110 | Capstone Business Simulations | 3 |
| orENTR 140 | Fashion E-Commerce | 3 |
| Total | 27 | |