Digital Marketing Specialist
Certificate of Achievement (Transcripted) Marketing · Santa Ana College · 2026-2027 Catalog
Program Code: SAC.MKTGD.CA
Program Control Number: 42867
Professional training in using innovative marketing techniques and strategies to promote a business with a focus on social media applications. Topics include social media marketing, branding, promotion, advertising, analytics, and reporting. how to improve the quality and effectiveness of your social media presence. Learn proactive techniques in handling reviewer comments. Live stream videos on social media including from drones. Hands-on instruction in social media apps including LinkedIn, Facebook, Instagram, Twitter, YouTube, Yelp, Google, Pinterest, and Snapchat.
Learning Outcome(s):
- Understand how to use innovative marketing techniques and strategies using current SEO and SEM applications to promote a business.
- Identify current trends in using social media for effective marketing.
- Use analytics and statistics applications such as Google Analytics for developing effective social media and web marketing.
| Course | Title | Units |
|---|---|---|
| Required Courses | 14 | |
| MKTG 113 | Principles of Marketing | 3 |
| MKTG 123 | Marketing and Technology - Trends and Cutting Edges | 1 |
| MKTG 130 | Business Writing for Social Media | 1 |
| orENTR 130 | Business Writing for Social Media | 1 |
| BA 164 | Adobe Photoshop | 3 |
| BA 170 | Adobe InDesign | 3 |
| BA 153 | Social Media Apps for Employment and Business | 1.5 |
| BA 154 | Search Engine Optimization and Web Statistics Apps for Business | 1.5 |
| Select 2 Elective Courses: | 3.5-6 | |
| MKTG 128 | Advertising and Distribution | 3 |
| MKTG 129 | Sales, Negotiation, and Consumer Behavior | 3 |
| BUS 222 | Business Writing | 3 |
| orMGMT 122 | Business Communications | 3 |
| BA 163 | Adobe Acrobat | 3 |
| BA 155 | WordPress | 2 |
| BA 171 | Adobe Premiere Pro | 3 |
| BA 172 | Adobe After Effects | 3 |
| BA 166 | Adobe Illustrator | 3 |
| BA 169 | Adobe Dreamweaver | 3 |
| BA 158 | Introduction to Drones | 1.5 |
| Total | 17.5-20 | |