Entrepreneurship

Summary

Business entrepreneurs plan, start, and operate new businesses or new ventures within existing companies. They generate new business ideas and innovate to produce new products, services, and business processes.

This program helps students understand the elements of successful high growth ventures, what is involved in launching and marketing a startup, and the entrepreneurial process. The experience includes both theoretical courses to help develop the entrepreneurial mindset and learn the fundamentals of entrepreneurship, as well as an optional lab component where students can practice the theory by participating in an incubation program.

The Entrepreneurship degree prepares students to plan, start, and manage a new business. Students also develop competencies needed to work in existing businesses where innovation and high growth are priorities.

Learning Outcome(s): Students who complete the Entrepreneurship Program will be able to:

1. Identify opportunities using ideation and trend-spotting techniques.
2. Describe the process and multiple ways to become an entrepreneur.
3. Evaluate and critique opportunities by assessing the impact and feasibility of ideas by examining critical components of a business model.

Requirements