Marketing MARK

MARK 100 Principles of Marketing

Units

3

Hours

48 - 54 hours lecture

Advisory

ENGL C1000 with a Grade of "C" or better, or equivalent or ENGL 105 with a Grade of "C" or better, or equivalent

Grading: Letter Grade Only

This course is an overview of the foundations, principles, processes, and goals of marketing. Topics include ethics and social responsibility; global marketing and world trade; corporate marketing strategies; and emerging technologies. Marketing strategies include product planning, development, pricing, distribution, and promotion. This course is intended for students majoring in business or others working in a business environment such as managers and supervisors.

Offered: Fall 2026 (2 sections) · Spring 2027 (2 sections)