Marketing MKTG

MKTG P124 Principles of Marketing

Units

3

Hours

Total lecture 54 hours

Transfers to

CSU

Degree applicable

This course is designed to provide an active-learning approach involving students in the operational, promotional and developmental problems of marketing from the entrepreneurial perspective to the corporate perspective; focusing on local, national, and global issues. Topics include buying, pricing, sales promotion, salesmanship, public relations, stock control and record keeping.

Offered: Spring 2027 (1 section)