# Marketing (MKTG) courses

Porterville College · 2026-2027 Catalog · 1 courses

Source: https://reg-prod.ec.kccd.edu/StudentRegistrationSsb/ssb/term/termSelection?mode=courseSearch

"Offered" lists sections in this catalog year's class schedules: Summer 2026, Fall 2026, Spring 2027.

### MKTG P124 — Principles of Marketing

- **Units:** 3
- **Hours:** Total lecture 54 hours
- **Transfers to:** CSU
- **Offered:** Spring 2027, 1 section (/c/porterville-college/schedule/spring-2027/mktg.md)
- Degree applicable

This course is designed to provide an active-learning approach involving students in the operational, promotional and developmental problems of marketing from the entrepreneurial perspective to the corporate perspective; focusing on local, national, and global issues. Topics include buying, pricing, sales promotion, salesmanship, public relations, stock control and record keeping.