Social Media
Certificate of Achievement Business Administration · Palomar College · 2026-2027 Catalog
The Social Media Certificate of Achievement provides a comprehensive overview of the theory and practice of social media. Students who complete the requirements will be able to demonstrate how to create and share digital content in order to establish and grow a social media presence online. Potential careers students may enter upon completion include social media strategy, public relations, and/or online journalism. There are no prerequisite or enrollment limitations.
Learning Outcome(s):
- Students will differentiate among social media channels and choose the best ones for marketing a business.
- Students will create and deploy content across various social media channels.
| Course | Title | Units |
|---|---|---|
| Program Requirements | 17 | |
| Elective (select one of the following two courses) | 3 | |
| BUS 150 | Advertising | 3 |
| orCOMM 104 | Introduction to Public Relations | 3 |
| BUS 152 | Social Media for Business | 3 |
| GCMW 115 | Web Page Layout/WordPress I | 2 |
| JOUR 130 | Multimedia Journalism | 3 |
| DBA 105 | Multimedia Storytelling | 2 |
| JOUR 200 | Digital Literacy | 3 |
| BUS 173 | Contemporary Job Search Techniques | 1 |
| Total | 17 | |