Social Media

Certificate of Achievement Business Administration · Palomar College · 2026-2027 Catalog

The Social Media Certificate of Achievement provides a comprehensive overview of the theory and practice of social media. Students who complete the requirements will be able to demonstrate how to create and share digital content in order to establish and grow a social media presence online. Potential careers students may enter upon completion include social media strategy, public relations, and/or online journalism. There are no prerequisite or enrollment limitations.

Learning Outcome(s):

  1. Students will differentiate among social media channels and choose the best ones for marketing a business.
  2. Students will create and deploy content across various social media channels.
CourseTitleUnits
Program Requirements17
Elective (select one of the following two courses)3
BUS 150Advertising3
orCOMM 104Introduction to Public Relations3
BUS 152Social Media for Business3
GCMW 115Web Page Layout/WordPress I2
JOUR 130Multimedia Journalism3
DBA 105Multimedia Storytelling2
JOUR 200Digital Literacy3
BUS 173Contemporary Job Search Techniques1
Total17

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