Marketing

The Associate of Science degree in Marketing is designed for students who desire to transfer to a 4-year institution to complete a baccalaureate program in a marketing-related field, and it is also designed to support students who seek future employment in a field related to marketing.

The Certificate of Achievement in Marketing is intended to prepare students for employment in the broad field of marketing, which includes (but is not limited to) sales, promotion, design, copy writing, distribution, research, and public relations.

A Certificate of Achievement in Marketing will be awarded upon the satisfactory completion of 29 units of course work in this area of study which includes the core courses indicated for the Certificate of Achievement in Marketing. Students must complete the requirements with a minimum grade point of “C” in each course required for the certificate.

Program Student Learning Outcomes

A. Recognize the major benefits of segmenting a market.

B. Demonstrate an understanding of the marketing mix.

C. Analyze the psychological factors affecting the consumer buying process.

D. Recommend distribution systems for different products or services and their respective target markets.

E. Analyze effective communication methods for a target market.

Program Requirements

Program Core: (29 Units)