Marketing
2 courses · Merced College · 2026-2027 Catalog
Classes: Fall 2026 · Spring 2027
MKTG-30 Principles of Marketing
- Units
- 3
- Hours
- 3 hours lecture
- Advisory
- ENGL-C1000 (Formerly ENGL-01A) and BUS-10
- Transfers to
- CSU
This course provides a broad understanding of the promoting, pricing, and distribution of products and services. Promotional mixes are studied including sales promotion, advertising, packaging, personal selling, public relations, and publicity. A study is made of understanding customer needs and behaviors; developing a product and/or service mix to satisfy customer needs, and profitability. Legal, political, cultural, social, economic, competitive, and ethical aspects of marketing are discussed. (03/22)
MKTG-33 Advertising
- Units
- 3
- Hours
- 3 hours lecture
- Advisory
- AOM-30; ENGL-C1000 (Formerly ENGL-01A)
- Transfers to
- CSU
This is an introductory course in advertising principles and techniques. Areas of study will include advertising agencies, preparation of advertisements, including copyrighting, illustration and layouts, media selection, budgeting for advertising, psychology and persuasion of advertisements, and the use of advertising as a tool in sales promotion. (03/22)