Marketing

The Associate of Science degree in Marketing is designed for students who desire to transfer to a 4-year institution to complete a baccalaureate program in a marketing-related field, and it is also designed to support students who seek future employment in a field related to marketing.

The Associate of Science in Marketing degree is intended to prepare students for employment in the broad field of marketing, which includes (but is not limited to) sales, promotion, design, copy writing, distribution, research, and public relations. Additionally, the A.S. degree in Marketing can be used to prepare students for transfer to a four year institution where they can earn their bachelor’s degree. Potential four year schools offering programs in Marketing include Fresno State University, CSU Stanislaus, San Jose State University, and many others.

Students must meet the graduation requirements as well as the Marketing core requirements. Students must earn a grade of “C” or higher for courses within the Marketing core.

Program Student Learning Outcomes

A. Recognize the major benefits of segmenting a market.

B. Demonstrate an understanding of the marketing mix.

C. Analyze the psychological factors affecting the consumer buying process.

D. Recommend distribution systems for various products or services as it relates to their respective target markets.

E. Analyze effective forms of communication with a target market.

Program Requirements

Program Core: (29 Units)

Completion of MCCD-GE Breadth: (24 units)

Elective (as needed to reach 60 units) Units: (7 Units)

Total Degree Units: (60 Units)