Marketing and Sales

Certificate of Achievement Business · Laney College · 2026-2027 Catalog

The Certificate of Achievement in Marketing and Sales prepares students for high-demand careers in merchandising, sales and customer service, planning and promotions, advertising and public relations to meet the consumer's demand. This program provides students with the skills to meet those needs.

Career Opportunities

Successful completion of this program provides students for careers in merchandising, professional sales, customer service representative representatives, planning and promotions, and advertising and public relations.

Program Learning Outcomes

Upon completion of this program a student will be able to:

  1. Evaluate the variables of the marketing mix of a business.
  2. Develop a sales plan using each of the stages of the selling process.
CourseTitleUnits
Core Courses (18 units):18
BUS 10Introduction to Business3
orBUS 2Introduction to Business Law3
BUS 20General Accounting3
BUS 70Introduction to Marketing3
BUS 72Principles of Retailing3
BUS 74Introduction to Advertising3
BUS 75Salesmanship3
Total Units:18

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