Marketing and Sales
Certificate of Achievement Business · Laney College · 2026-2027 Catalog
The Certificate of Achievement in Marketing and Sales prepares students for high-demand careers in merchandising, sales and customer service, planning and promotions, advertising and public relations to meet the consumer's demand. This program provides students with the skills to meet those needs.
Career Opportunities
Successful completion of this program provides students for careers in merchandising, professional sales, customer service representative representatives, planning and promotions, and advertising and public relations.
Program Learning Outcomes
Upon completion of this program a student will be able to:
- Evaluate the variables of the marketing mix of a business.
- Develop a sales plan using each of the stages of the selling process.