# Marketing and Sales (Certificate of Achievement)

Laney College · 2026-2027 Catalog · Department: Business

Source: https://lan.curriqunet.com/catalog/iq/44166/44231/44176/44266/44277

The Certificate of Achievement in Marketing and Sales prepares students for high-demand careers in merchandising, sales and customer service, planning and promotions, advertising and public relations to meet the consumer's demand. This program provides students with the skills to meet those needs.

**Career Opportunities**

Successful completion of this program provides students for careers in merchandising, professional sales, customer service representative representatives, planning and promotions, and advertising and public relations.

**Program Learning Outcomes**

Upon completion of this program a student will be able to:

1.  Evaluate the variables of the marketing mix of a business.
2.  Develop a sales plan using each of the stages of the selling process.

| Course | Title | Units |
| --- | --- | --- |
| **Core Courses (18 units):** | | 18 |
| BUS 10 | Introduction to Business | 3 |
| or BUS 2 | Introduction to Business Law | 3 |
| BUS 20 | General Accounting | 3 |
| BUS 70 | Introduction to Marketing | 3 |
| BUS 72 | Principles of Retailing | 3 |
| BUS 74 | Introduction to Advertising | 3 |
| BUS 75 | Salesmanship | 3 |
| **Total Units:** | | 18 |