Marketing and Sales

A.S. Degree Business · Laney College · 2026-2027 Catalog

The Associate of Science in Marketing and Sales degree prepares students for high-demand careers in merchandising, sales and customer service, planning and promotions, advertising and public relations to meet the consumer's demand. This program provides students with the skills to meet those needs.

Career Opportunities

Successful completion of this program prepares students for careers in merchandising, professional sales, customer service representatives, planning and promotions, and advertising and public relations.

Program Learning Outcomes

Upon completion of this program a student will be able to:

  1. Evaluate the variables of the marketing mix of a business.
  2. Develop a sales plan using each of the stages of the selling process.
  3. Apply college level critical thinking, research, and problem solving techniques for the completion of business based reports and writing assignments.
CourseTitleUnits
Core Courses (26 units):26
BUS 1AFinancial Accounting4
BUS 2Introduction to Business Law3
BUS 10Introduction to Business3
BUS 38Introduction to Microcomputers and Business Software4
BUS 72Principles of Retailing3
BUS 74Introduction to Advertising3
BUS 75Salesmanship3
M/SVN 60Introduction to Management3
Total Major Units:26
General Education Requirements:21
Electives to meet 60 units:
Total Units:60

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