# Marketing and Sales (A.S. Degree)

Laney College · 2026-2027 Catalog · Department: Business

Source: https://lan.curriqunet.com/catalog/iq/44166/44231/44176/44266/44276

The Associate of Science in Marketing and Sales degree prepares students for high-demand careers in merchandising, sales and customer service, planning and promotions, advertising and public relations to meet the consumer's demand. This program provides students with the skills to meet those needs.

**Career Opportunities**

Successful completion of this program prepares students for careers in merchandising, professional sales, customer service representatives, planning and promotions, and advertising and public relations.

**Program Learning Outcomes**

Upon completion of this program a student will be able to:

1.  Evaluate the variables of the marketing mix of a business.
2.  Develop a sales plan using each of the stages of the selling process.
3.  Apply college level critical thinking, research, and problem solving techniques for the completion of business based reports and writing assignments.

| Course | Title | Units |
| --- | --- | --- |
| **Core Courses (26 units):** | | 26 |
| BUS 1A | Financial Accounting | 4 |
| BUS 2 | Introduction to Business Law | 3 |
| BUS 10 | Introduction to Business | 3 |
| BUS 38 | Introduction to Microcomputers and Business Software | 4 |
| BUS 72 | Principles of Retailing | 3 |
| BUS 74 | Introduction to Advertising | 3 |
| BUS 75 | Salesmanship | 3 |
| M/SVN 60 | Introduction to Management | 3 |
| **Total Major Units:** | | 26 |
| **General Education Requirements:** | | 21 |
| **Electives to meet 60 units:** | |  |
| **Total Units:** | | 60 |