Marketing
Associate of Science Business · El Camino College · 2026-2027 Catalog
Business Division www.elcamino.edu/academics/divisions/business/
The program is designed to provide students with the opportunity to obtain a degree or certificate in marketing. The student will explore opportunities in the marketing field, acquire basic marketing terminology, applying marketing concepts to the role of marketing in society and in the business firm, and balance factors that influence marketing decision-making in the global economy. Competency will be measured by examinations, projects, and case problems.
A minimum of 12 units must be completed at El Camino College.
For Gainful Employment program information, please visit www.elcamino.edu/academics/areas-of-study/marketing.php.
Required Core:
| Course | Title | Units |
|---|---|---|
| BUS 101 | Introduction to Business | 3 |
| BUS 108 | Written Business Communications | 3 |
| BUS 110 | Marketing | 3 |
| BUS 111 | Digital Marketing | 3 |
| BUS 112 | Advertising | 3 |
| BUS 113 | Social Media Marketing | 3 |
| CIS 13 | Computer Information Systems | 3 |
| BUS 119 | Principles of Retailing Management | 3 |
| orBUS 122 | Human Relations in Organizations | 3 |
| BUS 126 | Accounting for Small Business | 3 |
| orBUS 150 | Financial Accounting | 4 |
Total Major Units: 27-28
GE Patterns
Complete one of the following:
ECC GE: 24 units
Required for local degrees (AA and AS).
Cal-GETC: 34 units
Required for transfer degrees (AA-T and AS-T).
Electives
As needed to reach a minimum of 60 degree-applicable units.
Minimum Degree Total: 60 units