{
  "college": "el-camino-college",
  "edition": "2026-2027",
  "departmentName": "Business",
  "id": "marketing-as",
  "name": "Marketing",
  "award": "Associate of Science",
  "department": "business",
  "sourceUrl": "http://catalog.elcamino.edu/preview_program.php?catoid=13&poid=3551",
  "blocks": [
    {
      "kind": "text",
      "markdown": "**Business Division**\nwww.elcamino.edu/academics/divisions/business/\n\nThe program is designed to provide students with the opportunity to obtain a degree or certificate in marketing. The student will explore opportunities in the marketing field, acquire basic marketing terminology, applying marketing concepts to the role of marketing in society and in the business firm, and balance factors that influence marketing decision-making in the global economy. Competency will be measured by examinations, projects, and case problems.\n\nA minimum of 12 units must be completed at El Camino College.\n\nFor Gainful Employment program information, please visit www.elcamino.edu/academics/areas-of-study/marketing.php.\n\n### Required Core:"
    },
    {
      "kind": "courselist",
      "rows": [
        {
          "type": "course",
          "code": "BUS 101",
          "title": "Introduction to Business",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 108",
          "title": "Written Business Communications",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 110",
          "title": "Marketing",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 111",
          "title": "Digital Marketing",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 112",
          "title": "Advertising",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 113",
          "title": "Social Media Marketing",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "CIS 13",
          "title": "Computer Information Systems",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 119",
          "title": "Principles of Retailing Management",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 122",
          "title": "Human Relations in Organizations",
          "units": "3",
          "indent": false,
          "connector": "or"
        },
        {
          "type": "course",
          "code": "BUS 126",
          "title": "Accounting for Small Business",
          "units": "3",
          "indent": false
        },
        {
          "type": "course",
          "code": "BUS 150",
          "title": "Financial Accounting",
          "units": "4",
          "indent": false,
          "connector": "or"
        }
      ]
    },
    {
      "kind": "text",
      "markdown": "**Total Major Units: 27-28**\n\n### GE Patterns\n\nComplete one of the following:\n\n#### ECC GE: 24 units\n\nRequired for local degrees (AA and AS).\n\n#### Cal-GETC: 34 units\n\nRequired for transfer degrees (AA-T and AS-T).\n\n### Electives\n\nAs needed to reach a minimum of 60 degree-applicable units.\n\n**Minimum Degree Total: 60 units**"
    }
  ]
}