Marketing
A.S. Degree Business: Marketing · Chaffey College · 2026-2027 Catalog
Description
The Marketing concentration focuses on markets, strategic planning, customer satisfaction, products, pricing, promotion and channels of distribution. The Marketing concentration prepares students for entry-level positions in marketing, sales, and/or advertising. The Associate in Science in Marketing is designed for the student seeking a career in marketing upon completion of the Associate Degree. This degree/concentration may also be appropriate for students planning to transfer to a four-year institution other than a California State University. Students intending to transfer should consult with a counselor to make sure that their education plan is consistent with this objective.
Program Learning Outcomes
Upon the successful completion of this program, students should be able to:
- Demonstrate an understanding of the social and/or ethical responsibilities of businesses and business persons.
- Demonstrate a working knowledge of the functional areas of marketing.
- Demonstrate the ability to work effectively as a member of a team.
- Demonstrate the ability to convey an idea orally or in writing so that the intended audience understands the idea. This shall include the ability to conduct business research, analyze, and interpret the findings.
| Course | Title | Units |
|---|---|---|
| Major requirements for the Associate in Science Degree (AS): | ||
| Business Core: | 15-16 | |
| Choose one: | 3-4 | |
| ACCTG 1A | Financial Accounting | 4 |
| orACCTGFS 465 | Financial Accounting for the Non-Accounting Major | 3 |
| BUS 10 | Introduction to Business | 3 |
| BUS 60 | Business Ethics | 3 |
| BUS 88 | Business Communication | 3 |
| BUSL 28A | Business Law I | 3 |
| Required courses for the Marketing concentration: | 9 | |
| BUSMKT 13 | Professional Selling | 3 |
| BUSMKT 40 | Marketing Principles | 3 |
| BUSMKT 410 | Marketing Using Social Media | 3 |
| Any two courses: | 6 | |
| BUSMKT 55 | Advertising | 3 |
| BUSMKT 405 | International Marketing | 3 |
| BUSMKT 420 | Customer Service | 3 |
| BUSL 435 | The Law of Marketing and Business Competition | 3 |
| Total | 30-31 | |
Other Information
Business, Technology, and Hospitality
Local Program (Major) Code: S081
Program Control Number: 40594
TOP Code: 0509.00*
CIP Code: 52.1801