Marketing

About the Program

Program Goal: Career

GE Pattern(s): Butte Local, Cal-GETC

Program Code: 01311.00AS

The AS Degree in Marketing program is designed to provide students with a well-rounded education in business operations, management techniques, human relations, accounting, and economics with an emphasis in marketing principles, sales, and advertising. To be successful students need basic competence in reading, written and oral communication, and mathematics. Students in this field should possess an interest in working with others, developing business strategies, and responding to today's competitive business environment.

This program is designed to teach students to solve problems, develop marketing strategies, make oral presentations, and write reports such as marketing plans and sales proposals. Marketing skills are useful in many job settings: retail, wholesale, manufacturing, social services, government, and education. These skills also are important for people who wish to improve their performance in existing jobs or develop their own businesses.

Program Learning Outcome(s): Upon successful completion of the program, the student will be able to:

1. Identify business terms and concepts, and effectively communicate using the language of business.
2. Make effective business decisions using a systematic, evaluative, information-based approach.
3. Develop and exhibit high standards of professional practice, demonstrating awareness of ethical and social responsibilities in today's multicultural, team-oriented, rapidly changing environment.