# Marketing (Associate in Science)

Butte College · 2026-2027 Catalog · Department: Business

Source: https://butte.curriqunet.com/catalog/iq/25398/28408/28090/28063/28247

**About the Program**

**Program Goal:** Career

**GE Pattern(s):** Butte Local, Cal-GETC

**Program Code:** 01311.00AS

The AS Degree in Marketing program is designed to provide students with a well-rounded education in business operations, management techniques, human relations, accounting, and economics with an emphasis in marketing principles, sales, and advertising.  To be successful students need basic competence in reading, written and oral communication, and mathematics.  Students in this field should possess an interest in working with others, developing business strategies, and responding to today's competitive business environment.

This program is designed to teach students to solve problems, develop marketing strategies, make oral presentations, and write reports such as marketing plans and sales proposals. Marketing skills are useful in many job settings: retail, wholesale, manufacturing, social services, government, and education. These skills also are important for people who wish to improve their performance in existing jobs or develop their own businesses.

**Program Learning Outcome(s):**
Upon successful completion of the program, the student will be able to:

1.  Identify business terms and concepts, and effectively communicate using the language of business.
2.  Make effective business decisions using a systematic, evaluative, information-based approach.
3.  Develop and exhibit high standards of professional practice, demonstrating awareness of ethical and social responsibilities in today's multicultural, team-oriented, rapidly changing environment.

| Course | Title | Units |
| --- | --- | --- |
| **Required courses:** | | 41 |
| ACCT 20 | Introduction to Accounting | 3 |
| BCIS 13 | Business Communication | 3 |
| BCIS 33 | Skills for the Working Professional | 1 |
| BCIS 81 | Microsoft Excel for Business | 1 |
| BUS 8 | Introduction to Business Law | 3 |
| BUS 20 | Introduction to Business | 3 |
| BUS 35 | Leading and Supervising Teams | 3 |
| BUS 50 | Sales Strategies | 3 |
| BUS 60 | Advertising and Promotion | 3 |
| BUS 64 | Principles of Marketing | 3 |
| BUS 68 | Web Marketing | 3 |
| COMM C1000 | Introduction to Public Speaking | 3 |
| ECON C2001 | Principles of Microeconomics | 3 |
| **Select 6 units:** | | 6 |
| ART 31 | Graphic Design I | 3 |
| BCIS 17 | Artificial Intelligence Tools for Business | 3 |
| BCIS 18 | Introduction to Business Technology | 3 |
| BUS 25 | Introduction to Entrepreneurship | 3 |
| MSP 5 | Introduction to Interactive Web Design and Authoring | 3 |
| MSP 74 | Multimedia Production I | 3 |
| **Total** | | **41** |