Strategic Marketing
Certificate of Completion School of Extended Learning: Career Skills and Health Academy · Santa Barbara City College · 2026-2027 Catalog
Requirements
Workforce preparation for increasing strategic marketing skills that enable students to develop improved social media communication and sharpen planning and goal setting skills. Enhance retention of long-term customers to increase profitability through creation and implementation of marketing strategies.
| Course | Title | Units |
|---|---|---|
| MKTW NC001 | Marketing Fundamentals | 0 |
| MKTW NC002 | Business Branding | 0 |
| MKTW NC003 | Market Positioning | 0 |
| MKTW NC004 | Digital and Mobile Marketing | 0 |
Learning Outcomes
- Properly develop social media profiles to engage in customer and organizational relationships to increase sales and profitability for organizations
- Students develop skills which will give them opportunities to do strategic marketing development and immediate social media campaigns
- Expand accuracy and fluency in marketing segment knowledge and theories to communicate necessary information to obtain or expand employment work or create a social media strategy for entrepreneurial expertise