Commercial Photography

Program Code: SAC.PHOT.CA

Program Control Number: 21787

The Certificate of Commercial Photography provides students with the fundamentals of client-based digital photographic practices from a technical, administrative, creative and professional standpoint. Industry-level commercial photography camera techniques, experience utilizing professional photographic studio equipment, practice lighting a variety of subjects and engagement with editing and tethering software will provide students with the vision to create their own portfolios demonstrating a personal voice. This certificate prepares students for a successful start to a business in client-focused photography. Students will learn and employ photography business and marketing techniques to ground their work administratvely in a professional sphere.

Learning Outcome(s):

1. Operate the manual functions of an industry-level professional digital camera and acquire an array of experiences using lighting equipment and other essential tools in a studio and on location.
2. Apply professional image tethering and editing software to professional photography sessions and images.
3. Plan and implement client-oriented photography sessions with a team of professional creatives, on location and in a studio setting.
4. Understand, prepare and utilize commercial photography legal documents, client engagement strategies and marketing techniques.
5. Create a portfolio of client-focused photographic work demonstrating a personal vision.