Agency Film Production

Program Code: SAC.TVAFP.CA

Program Control Number: 38701

This certificate will introduce and develop core single-camera production skills including producing, directing, filming, and editing videos for clients. Students will use the same production process used for narrative and documentary filmmaking, but learn how to do so to meet client business needs for marketing and training. Upon completion of this certificate program, students will be eligible for entry-level employment as Producers, Production Assistants, Editors, Videographers, Assistant Directors, and Project Managers.

Learning Outcome(s):

1. The core competencies for an agency filmmaker include: communication skills: writing, interpersonal, business and organizational; digital visual acumen to visualize, compose, and film a scene; digital organizational and assembly of storytelling images and sounds; technical acumen for both digital cameras and editing software. The Student Learning Outcomes include: an ability to communicate with clients and determine a visual and aural product that meets the clients' goals and objectives. Concepting a finished product that will meet the clients' needs and budget, and will meaningfully convey the intended message. The student will also be able to operateprofessional digital cameras and be able to compose shots and film scenesthatmeetall professional standards for: focus, white balance, composition, color and texture. The student will also be able to operate professional video software so that theycan ingest digital footage, arrange files on a timeline to tell a meaningful story, and export the finished product to common digital file for playback.